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About Labels by the Bay

Our story

We’re Pauline and Bernadette, a mother and daughter duo and owners of Labels by the Bay. We offer beautiful
women’s clothing for every-body. Our store is located at Cleveland, a Bayside suburb of Brisbane. Our style is
everyday casual elegance, and we know that this kind of dressing perfectly suits the Australian woman’s lifestyle.

Labels by the Bay was borne from our gift store, Prezzies by the Bay, which we took over in 2014. Soon after going into the gift shop, we started bringing in a few of our favourite women’s clothing labels. Many women would tell us they were excited by the kinds of clothing making its way into our store. They were women, much like us, who were seeking out well-made and stylish clothing for everyday wear.

We were fed up with seeing cheap fabrics and badly cut garments which failed to flatter a woman over 30. Why was a good white t-shirt so hard to find? During the heat of summer, it was also hard to find comfortable and breathable fabrics which also looked good. As well, many shops failed to stock fashionable clothing in larger sizes in our area.

We decided that style and comfort should not be mutually exclusive, and style should be available to every
woman, whatever her age, size or shape. We launched Labels by the Bay as its own brand on 1 September 2015 and
have since merged Prezzies by the Bay into it.

The solution to stylish casual wear

Labels by the Bay brings together a range of beautiful designers with a great reputation for producing good quality clothing for a range of figures.

Brands like Mela Purdie (whom Pauline has been avidly following for 17 years), Sacha Drake, Frank Lyman, Macjays, Pingpong, Jump, See Saw, Goondiwindi Cotton, Willow & Zac and Rollie grace our shelves. We are also the #1 independent stockist of Glasshouse Fragrances and Circa Home in Queensland.

We carefully select primarily Australian and New Zealand brands that speak to our ‘casual elegance’ ethos. They often cater to the climate of a balmy Queensland summer, or can be layered to weather a cool breeze. Trans-seasonal items made well in natural or breathable fibres.

It’s important to us that women can find good quality stylish clothing that lasts through the seasons. We offer an extensive selection of pieces which can be invested in as part of a capsule wardrobe.

About our team

Owners Pauline Southerwood and Bernadette Travers are a mum and daughter duo who love working together.
Bernadette is the youngest of Pauline’s four children, and the family often say she is a “mini-me.” They have such an easy relationship which translates into a warm and friendly environment instore. They have lots of experience working together.

Pauline, Bernadette and all the Labels ladies are a gorgeously diverse team of women of different ages, and body types. This also reflects the diverse range of women we cater to in store.

At Labels by the Bay, we are passionate about more than just selling you an item of clothing. We listen to your needs and help to style you in pieces that work with your age, colouring, body shape and your lifestyle. Whether you’re shopping online or instore, we are always available to help you. That’s the difference our customers keep coming back for!

Let us style you

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