Mela Purdie Clothing

Mela Purdie clothingLabels by the Bay is a stockist of Mela Purdie clothing. This label perfectly embodies our ethos of casual elegance. Mela Purdie is an Australian label, offering “fashionable pieces for the Global Traveller, or Woman on the Go.” The label’s tagline is “clothes that travel with you.” Mela’s crush-free fabrics are always comfortable and stylish, falling beautifully from the body in soft lines. Whether you’re trekking through Tuscany, or simply rolling from the office to the weekend, her classic pieces can float with you in effortless chic.

“I realised that these were essential clothes for travel and for getting through life. They made getting dressed easy – no buttons, no zips, flattering shapes, easy to wear, always fitted, didn’t cling, wonderful against the skin,” Mela once told The Australian.

Why do we love Mela Purdie clothing?


The fabrics in Mela Purdie’s collections are soft, crunchable fabrics which don’t need ironing. They incorporate the softest silk, jersey and technical weaves. Her signature technical weave is a technical polyester which behaves similarly to silk in that it’s soft and breathable. At the same time, it is highly engineered to be durable and machine-washable. This makes Mela Purdie a beautiful choice for women on the go – whether at home or abroad.
The fabrics also work well for our warm Australian climate.


Mela Purdie is available from sizes 6 to 22, and Labels by the Bay are one of the few stores in Brisbane to offer up to size 22. Her pieces are extremely comfortable to wear. They look amazing on a range of body shapes and sizes, because they are cut to fall over the body in all the right places and are not clingy.


The Mela style is soft, casual and classic. Colours incorporate a bank of neutrals with bolder complimentary pieces in bright, stripe, geometric and floral.


Mela Purdie clothing is fashion you can comfortably invest in. One-third of her clothing is made up of a core range which doesn’t change. You can build on that wardrobe season after season, with everything matching seamlessly.  This allows you to create a capsule wardrobe around easy, wearable basics. This range is then extended to incorporate exciting pieces from season to season which keep your look fresh. The Mela Purdie woman is therefore given endless combinations which work together beautifully.

The technical weave is also eco-friendly, derived from renewable corn. Mela Purdie lines are mostly manufactured in Australia with the small exception of knitwear, cashmere and jeans.

Mela Purdie VIPs

To kick off each season, we hold Mela Purdie VIP fashion nights in our Cleveland store. This is where all our
customers and friends can come in and try on the new season range. It gives you the chance to place pre-orders to secure your size and styles before the rush! Join us for a glass of bubbles and a look at the catalogue for the upcoming season.

Shop Online With Confidence

For your peace of mind, we offer:

Full Refund

We want you to be happy with your purchase. If the item you purchased is the wrong size, doesn’t fit you, or doesn’t
suit, Labels by the Bay will happily offer you a refund (if purchased online), store credit or exchange. Standard policies apply, such as original tags and labels intact, item must be unworn, unwashed and in original packaging etc.  See our full returns policy here.

Same Day Dispatch

Orders placed before 2pm AEST will be processed and sent the same day using Express Post.

Free Shipping

If your order value is over $100, we will cover the Express postage costs.

Save time, effort and money

Achieve the look of casual elegance, sophisticated and beautiful!

VIP Members

10% OFF full priced items

Free Shipping

on orders over $100

Same Day Dispatch

on orders place by 2pm 

Full Refund

if you’re not happy