Mela Purdie October Collection

Introducing Mela Purdie New Season

EXPLORE THE LATEST COLLECTION

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Proudly Australian owned and made since 1999. Easy care.
Effortless style and versatile function, provides lasting trans-seasonal performance.

At Labels by the Bay, we are passionate about more than just selling you an item of clothing. We listen to your needs and help to style you in pieces that  work with your age, colouring, body shape and your lifestyle.

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Peruzzi Watercolour Dress

Peruzzi

NEW ARRIVALS: IN-STORE & ONLINE NOW

Curate Dreaming of Spring Dress

Curate Dreaming of Spring Dress | Orchid Attraction | by Trelise Cooper

$399.00

Curate Dreaming of Spring Dress | Orchid Attraction | by Trelise Cooper

$399.00
Ju Ju & Co Basque Tote in Amber Ju Ju & Co Cove Bag | Mahogany

Premium handbags and
hand-selected finishing touches

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SALE ON NOW: SHOP NOW

Lounge The Label Hirsch Puffer Coat | Black | 20102
Sale

Lounge The Label Hirsch Puffer Coat | Black | 20102

$499.00 $374.25

Lounge The Label Hirsch Puffer Coat | Black | 20102

$374.25 $499.00
Zoe Kratzmann Dune Jacket | Ecru
Sale

Zoe Kratzmann Dune Jacket | Ecru

$339.00 $254.25

Zoe Kratzmann Dune Jacket | Ecru

$254.25 $339.00
Ping Pong Kendra Crop Trench Coat | Pretty Pink | 605415
Sale

Ping Pong Kendra Crop Trench Coat | Pretty Pink | 605415

$229.00 $171.75

Ping Pong Kendra Crop Trench Coat | Pretty Pink | 605415

$171.75 $229.00
Johnny Was Oversized Denim Trucker | Sunnie | W42626-1
Sale

Johnny Was Oversized Denim Trucker | Sunnie | W42626-1

$499.00 $374.25

Johnny Was Oversized Denim Trucker | Sunnie | W42626-1

$374.25 $499.00
Johnny Was Esther Sherpa Jacket | Ofelia | C41725-E
Sale

Johnny Was Esther Sherpa Jacket | Ofelia | C41725-E

$385.00 $288.75

Johnny Was Esther Sherpa Jacket | Ofelia | C41725-E

$288.75 $385.00
Zoe Kratzmann Dune Jacket | Ecru
Sale

Zoe Kratzmann Dune Jacket | Ecru

$339.00 $254.25

Zoe Kratzmann Dune Jacket | Ecru

$254.25 $339.00