At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.
Who we are
Pauline and Bernadette
We’re Pauline and Bernadette, a mother and daughter duo and owners of Labels by the Bay. We offer beautiful women’s clothing for every-body. Our stores are located at Cleveland and Manly, Bayside suburbs of Brisbane. Our style is everyday casual elegance, and we know that this kind of dressing perfectly suits the Australian woman’s lifestyle.
Labels by the Bay was borne from our gift store, Prezzies by the Bay, which we took over in 2014. Soon after going into the gift shop, we started bringing in a few of our favourite women’s clothing labels. Many women would tell us they were excited by the kinds of clothing making its way into our store. They were women, much like us, who were seeking out well-made and stylish clothing for everyday wear.
We were fed up with seeing cheap fabrics and badly cut garments which failed to flatter a woman over 30. Why was a good white t-shirt so hard to find? During the heat of summer, it was also hard to find comfortable and breathable fabrics which also looked good. As well, many shops failed to stock fashionable clothing in larger sizes in our area.
Two brisbane locations
Our Solution
Labels by the Bay brings together a range of beautiful designers with a great reputation for producing good quality clothing for a range of figures.
Brands like Mela Purdie, Sacha Drake, Frank Lyman, Macjays, Ping Pong, Jump, See Saw, Goondiwindi Cotton, Willow & Zac and Rollie Nation grace our shelves.
We carefully select primarily Australian and New Zealand brands that speak to our ‘casual elegance’ ethos. They often cater to the climate of a balmy Queensland summer, or can be layered to weather a cool breeze. Trans-seasonal items made well in natural or breathable fibres.
It’s important to us that women can find good quality stylish clothing that lasts through the seasons. We offer an extensive selection of pieces which can be invested in as part of a capsule wardrobe.
Who we are
Pauline and Bernadette
At Labels by the Bay, we are passionate about more than just selling you an item of clothing. We listen to your needs and help to style you in pieces that work with your age, colouring, body shape and your lifestyle. Whether you’re shopping online or instore, we are always available to help you. That’s the difference our customers keep coming back for!
