Introducing

Explore New Season Mela Purdie

Shop now

Proudly Australian owned and made since 1999. Easy care.
Effortless style and versatile function, provides lasting trans-seasonal performance.

LABELS BY THE BAY

At Labels by the Bay, we are passionate about more than just selling you an  item of clothing. We listen to your needs and help to style you in pieces that  work with your age, colouring, body shape and your lifestyle.

Shop by Brand

NEW ARRIVALS

Ju Ju & Co Basque Sling Ju Ju & Co Original Belt Wide | Chocolate

Premium handbags and
hand-selected finishing touches